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Thread: Lazy Muscle Media
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11-19-2014, 12:21 AM #31
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11-19-2014, 08:23 AM #32
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Absolutely correct it is a broad brush.
The final measure I'm using is ROI of the media companies that cover it and the monies made by the athletes as a result, which is kinda how Bob Chic measures the merit of any division as with the example of female bodybuilding. If it isn't popular its because athletes and fans aren't interested, but the muscle media has some skin in popularizing the sport as its sports entertainment more so than journalism in practice. Too often the men and women doing coverage think themselves journalists removed from any responsibility for positively promoting the athletes and industry as is done in the NFL, NBA, MLB, even professional wrestling and MMA etc. These same people can criticize the competitors at nauseam comparing them disfavorably to other generations of athletes, criticize the federations, etc, which all diminishes the prestige and profitability of what they are covering. When their companies lay them off, close their doors, etc hopefully they will be replaced with people in companies that will find a more sustainably profitable way to cover and promote the sport for the athletes, fans and their own sakes.Last edited by Musclepapa John; 11-19-2014 at 08:26 AM.
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11-19-2014, 09:01 AM #33
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People believe in their bones that the bigger named networks and cable television networks have greater talent and ability to cover and popularize the sport. Consider all the excitement for a moment that a network was going to be covering the Olympia.
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11-19-2014, 12:59 PM #34
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You recently posted commenting that Arnold Schwarzenegger was one of those "same people" criticizing competitors.
People may believe what they want, but NBC or whoever (that aforementioned "bigger named" entity) had an opportunity and did absolutely nothing with it. So much for "greater talent and ability".
Bodybuilding is a niche sport. It's my NASCAR, my NFL, my MLB. I don't give a rat's ass about those activities. I'm a bodybuilding fan and I enjoy what you describe as "Lazy Muscle Media". Broad brush. And inaccurate by my estimation.
Of course things could improve. Arnold's comments recently about making posing part of the judging criteria as one example. Fan's contributing to the total score of competitors? Who knows? I don't care, honestly. I just love witnessing the athletes show off their hard work on stage. Placings make no difference to me as I don't get a nickel or a trophy. I just want the athletes to get a fair shake and be judged well.
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11-19-2014, 01:06 PM #35
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I agree with you on this.
Promotion of the athletes "today's athletes" is something I likewise care about. When people claim they are inferior its insulting to the process of positive promotion of todays crop. Today's athlete doesn't owe anything to the lineage of the sport as suggested by the vociferous pontification of a bunch of people reading from their notes or plagiarizing online sources and swiping uncredited photos from decades past. Just saying. Thanks for your commentsLast edited by Musclepapa John; 11-19-2014 at 01:09 PM.
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11-19-2014, 02:32 PM #36
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Really?
It's a building process, though, isn't it? Today's athletes build on the knowledge of those who have come or gone before. No Sergio then there's no Levrone. No Levrone then there's no Roelly. Or something like that. Every athlete owes a tribute to the athletes who preceded them.
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11-19-2014, 02:51 PM #37
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Yes and no. The standards and criteria have changed. Plus most competitors aren't in the bodybuilding division and these new divisions didn't exist then. The ROI whether it be measured by butts in seats for promoters, whose doing the heavy lifting for supp brands as sponsored athletes on the whole or calculated by numbers of whose working booths etc has less and less to do with Sergio & Leverone. Do we even care about supp sales now considering they don't support magazines, shows etc to a large extent? Arnolds physique in the modern era with a Calum Von Moger is too small to compete against Phil, Big Ramy, etc. Rather than try and turn back the clock though divisions like men's physique were added with the likes of Sadik having a physique that rivals Frank Zane. Female bodybuilding wasn't working on the whole. So women's physique was added and it evolves as well. The personalities driving the media arm of the industry are often late to the table
Last edited by Musclepapa John; 11-19-2014 at 02:55 PM.
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11-19-2014, 02:56 PM #38
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To me Curt the muscle media ought to consider themselves as working in sports entertainment, much more than they do.
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11-19-2014, 03:48 PM #39
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You asked for the top ten IFBB/NPC stories for 2014. May I ask you who you consider the personalities driving the media arm of the industry?
I don't get this at all. Have you interviewed the people you consider "the muscle media"? Aren't you in that category? I'd hesitate to state what others "consider themselves" and focus on my own work.
For my money, there's more coverage and content of the iron game now than ever before. Lazy muscle media? No. I don't see it.
There's not enough time in the day to listen to all the podcasts I'd like to enjoy or to view all the galleries from the seemingly countless shows. YouTube alone would wipe out the entire week if I tried to view everything I find interesting.
Lazy? Hell, no. People need to stop filming and stop writing so I can catch up!
But please describe your perfect world, MPJ.
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