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12-29-2014, 06:29 PM #1
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Social Media: Smoke & Mirrors Michelle Lewin Example
Six hours ago Michelle Lewin posted a free video clip and its got over a million Facebook views; 36,000 likes and 5,000 shares. That's nothing new for her. With that much potential you can sell almost anything. No magazine or newspaper is commanding that sort of attention. The Wall Street Journal has a comparable number of views and delivers information that's probably a bit more important than what Michelle is marketing. They have a huge staff and daily newspaper distribution too.
With 3.5 million followers Michelle Lewin could be selling products in this image including her own makeup, hair coloring, sunglasses, shorts, pants, tops, rims or even automobiles. However, her listed website www.modelmichelle.com is down and has been down for a long time.
Dana Linn Bailey has 1.3 million likes by comparison and has with Rob Bailey built a multi-million dollar empire with Flag Nor Fail. As with Tila Tiquilla of Myspace fame she converted it into movies and made a bit of money before imploding. Facebook & Instagram are not forever. Build a brand and capitalize while you can before the next Big Thang.
Last edited by Musclepapa John; 12-29-2014 at 06:31 PM.
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12-29-2014, 06:58 PM #2
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Would you care to explain why you used "Smoke and Mirrors" in the title?
And would a Rob Bailey, some YouTube videos, and a catchy Flag Nor Fail-esque slogan help Lewin earn her millions by your estimation?Facebook | Instagram | Twitter | Join Rx Muscle on Facebook!
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12-29-2014, 07:16 PM #3
Facebook 'Likes' are not always what they appear to be. In the past month or so, they have actually taken down the access to see the top city where the Likes are coming from - and for good reason.
Since 2012, it became public knowledge that there are third-world country click farms that bloated those numbers. And it is not always the page creator's doing, either. When you pay for a sponsored post on facebook, that will immediately make the click farms also Like similar pages so that the paid for one seems legit.
There are a bunch of videos and web pages out there that can explain it better than I can. Just Google it.
Basically if one page in a particular industry either goes legit through facebook or pays for fake Likes, the other pages in that genre may also benefit.
You used to be able to see where the likes came from and in the bodybuilding/fitness industry, the ones with big numbers came from Egypt, Iran, Mexico, Thailand, etc. Obvious fakes, especially when a women's fitness page had 1 million-plus Likes and the highest city being one where women can't even show their chins in public and are treated like sex slaves.
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12-29-2014, 07:18 PM #4
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Smoke & Mirrors because most all athletes believe they need a big social following to get sponsored or that somehow having a big social following automatically converts into wealth. Lewin from what I gather is only selling her time with appearances. Sure that's time sold at a premium but one is still a wage slave essentially.
DLB & Rob last he told me were still making under $3-4K per month on youtube advertising dollars. So no that wouldn't do it or a logo unless it was on a t-shirt or something she were selling. I would suggest that she sell something though.
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12-29-2014, 07:21 PM #5
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Of course I agree, but in Michelle's case there were 1300 comments & 5200 shares in that six hours that can be verified. Will they all buy something if she puts a price tag on something? Of course not, but she has a better chance of selling it than most of the rest of us. The corporate types for the most part going the click farm routes are shown out when they have a million or two likes, but 10 likes to their last post and no comments or shares from 12hrs ago
Last edited by Musclepapa John; 12-29-2014 at 07:23 PM.
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12-29-2014, 07:40 PM #6
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MI amiga Michelle gets likes no matter what she puts up LOL
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12-29-2014, 07:43 PM #7
The new poker face ace. Thread after thread of mindless dribble.
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12-29-2014, 07:45 PM #8
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I liked your comment Timbo89. Spread the dribble bro.
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12-29-2014, 07:51 PM #9
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12-29-2014, 07:55 PM #10
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TWINS!!!
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12-29-2014, 09:18 PM #11
Interaction in the form of shares and comments are a good indicator if the 'Likes' are bullshit or not, as well as comparing how many Twitter followers someone has in comparison to FB. If their FB page has 500,000 Likes but they have 14,000 twitter followers (with good activity by them on both), then something is amiss.
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12-29-2014, 11:49 PM #12
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12-30-2014, 07:04 AM #13
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As with DLB who dropped BSN I'm not so sure anyone can afford her. For all the tripe about women not putting butts in seats DLBs line at all the big expos is longer than all the men including reigning Mr Olympias.
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12-30-2014, 08:25 AM #14
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Then the athlete's salary expectations could be too high. Wtf, I can demand a million dollar contract, but it's vapor unless someone's willing to pay that amount.
DLB's line was a mile long and she was mobbed at the hotel. True enough.Facebook | Instagram | Twitter | Join Rx Muscle on Facebook!
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12-30-2014, 08:47 AM #15
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....
Last edited by Anders JP Eskilsson; 12-30-2014 at 08:48 AM.
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