Social Media: Smoke & Mirrors Michelle Lewin Example

[Anders JP Eskilsson]

Michelle is super cool and her husband as well.

I did barely get a thanks from RXMuscle when I got an interview with her like 8-9 months ago lol.

[Musclepapa John]

If you are making well over $100K per month in clothing sales profits why would you work a sponsors booth for nickels on the dollar?
From what I gather Michelle is making thousands for a few hours appearance at events around Latin America where she is flown in all expenses paid. So if that be the case how much should she get to work a booth for 5 or more hours for multiple days at an event? You aren't going to get that for cheap from someone whose promotional value is already far bigger than most of the potential sponsoring companies bro.

Then the athlete's salary expectations could be too high. Wtf, I can demand a million dollar contract, but it's vapor unless someone's willing to pay that amount.

DLB's line was a mile long and she was mobbed at the hotel. True enough.

[Anders JP Eskilsson]

If you are making well over $100K per month in clothing sales profits why would you work a sponsors booth for nickels on the dollar?
From what I gather Michelle is making thousands for a few hours appearance at events around Latin America where she is flown in all expenses paid. So if that be the case how much should she get to work a booth for 5 or more hours for multiple days at an event? You aren't going to get that for cheap from someone whose promotional value is already far bigger than most of the potential sponsoring companies bro.

From what I've heard this is her opinion as well.

[Musclepapa John]

From what I've heard this is her opinion as well.

That's part of the "Smoke & Mirrors" reference in the header not directed at Michelle, but the idea that companies "expect" you to have a large social following if to be considered deserving of sponsorship when if you do have a large social following you don't after all need them. You have to have something to sell though whether that be your time at appearances, or products and services.
I'm constantly up to my 5000 friends limit on FB, but cull out non-clients with each show I cover as I've got new friends requests coming in from those in the show wanting to potentially purchase photos & book photoshoots. Same concept though as one has to maximize the value from their social marketing regardless of size as otherwise one cannot quantify its value compared to time invested building it.

[Curt James]

From what I gather Michelle is making thousands for a few hours appearance at events around Latin America where she is flown in all expenses paid. So if that be the case how much should she get to work a booth for 5 or more hours for multiple days at an event? You aren't going to get that for cheap from someone whose promotional value is already far bigger than most of the potential sponsoring companies bro.

Promotional value means nothing unless someone signs a check... bro.

Is Lewin an attractive and popular athlete? Of course. Wishing her the best at achieving a sponsorship or other remuneration related to that popularity.

[Curt James]

From what I've heard this is her opinion as well.

How much does anyone get paid for an opinion, though?

companies "expect" you to have a large social following if to be considered deserving of sponsorship (snip) quantify its value compared to time invested building it.

That's all well and good, but you still have to have someone willing to actually sign a check. Guess I'll Google for an article or How-To for athletes looking to get that part of things done.

There's supply (a popular athlete like DLB, Lewin, et al.), there's demand (so far as Facebook followers go), but how does a competitor get a company to fork over the dough if there's no dough to be had? Or just where are the companies spending their marketing budgets?

[Musclepapa John]

That's all well and good, but you still have to have someone willing to actually sign a check. Guess I'll Google for an article or How-To for athletes looking to get that part of things done.

There's supply (a popular athlete like DLB, Lewin, et al.), there's demand (so far as Facebook followers go), but how does a competitor get a company to fork over the dough if there's no dough to be had? Or just where are the companies spending their marketing budgets?

I might not be making myself clear. Firstly the competitor should be focused on building their own brand and having something to sell themselves. That should be paramount, figuring out just what they have to offer first and foremost and then worrying with "being sponsored" to work booths essentially as a sales associate or rep a brand on their own social media like a Kirby vacuum cleaner sales person is encouraged to try and pitch the sale of a $1000 vacuum cleaner to everyone they know including family members.
I though not an athlete pitch "marketing material" in the form of photo, video & website design. My target audience is naturally those that value developing their own brand. Everyone won't turn out to be a DLB or Michelle Lewin, but those two wouldn't be where they are without work and some sort of plan to get somewhere.

[Curt James]

Firstly the competitor should be focused on building their own brand and having something to sell themselves. That should be paramount, figuring out just what they have to offer first and foremost and then worrying with "being sponsored" to work booths essentially as a sales associate or rep a brand on their own social media like a Kirby vacuum cleaner sales person is encouraged to try and pitch the sale of a $1000 vacuum cleaner to everyone they know including family members.

Exactly. Something to sell. What is that?

DLB has her FnF products.

Christian Duque has his archives of interviews and videos on StrengthAddicts.com. He and others sell ad space on a website.

Same with Keith Allen and his podcast @ http://newworldmuscle.com/

Keith and Mike Pulcinella worked together to promote their interview:



That was posted to Mike's YouTube channel.

DLB, of course, has STUFF! http://flagnorfail.com/collections/all

Duque and Allen have websites. DLB has product.

Michelle Lewin has a YouTube channel, but the following video, though monetized, only has 9,477 views after a year? :-(



This one from April 2014 has 26K views.



DLB posted this yesterday and has nearly 24K views.



Maybe I'm not understanding you, but it's tough to be a Kirby vacuum cleaner sales person without the vacuums.

[Ibarramedia]

Snip...
Is Lewin an attractive and popular athlete? Of course.
Snip

Oh yeah. She looks good indeed!

[Musclepapa John]

Exactly. Something to sell. What is that?

What a person has to sell is going to be very different from person to person.
The athlete that's a tattoo artist may do specialty ink for enthusiasts. The athlete that's a dj or musician might do posing mix-tapes. The athlete that has a career in public relations might become a show promoter. Stay true to yourself and your interests and make the sale.
BTW, Youtube is so 2012 bro.

[Ibarramedia]

So what is 2014-15 Dailymotion?

[Curt James]

What a person has to sell is going to be very different from person to person.
The athlete that's a tattoo artist may do specialty ink for enthusiasts. The athlete that's a dj or musician might do posing mix-tapes. The athlete that has a career in public relations might become a show promoter. Stay true to yourself and your interests and make the sale.
BTW, Youtube is so 2012 bro.

You tell me how you monetize Instagram.

[Musclepapa John]

LOL I only share some of my Facebook material on Instagram. I'm still a luddite when it comes to IG.

You tell me how you monetize Instagram.

[Curt James]

Come on, how does someone monetize anything but YouTube?

[Musclepapa John]

I've booked four shoots in 24hrs on Facebook and collected deposits on two for shows no closer than 11wks from now. People don't need all those Flag Nor Fail tshirts. The demand was created. You can't apply for monetization like a job application. You've got to create demand and where possible cash in. Most business works this way in our Consumer Culture.

Come on, how does someone monetize anything but YouTube?