Where do you see the future of supplements?

[Poker face Ace]

From Methoxy pro, to cell tech, to Nitro Tech. If these BIG companies took a dive for the worst, what does that mean for new up and coming companies? It's like these athletes are ending up on the unemployment line with false promises:

[swingslammer]

Everything old is new again!



Liver pills is where the future is my friend! Then Boron should make a comeback.

[Poker face Ace]

Have to agree. I think Boron and liver pills will turn these "Supplement seekers" into animals over night.
Next is Chicken pills when you have no time to make chicken.

Everything old is new again!



Liver pills is where the future is my friend! Then Boron should make a comeback.

[EvanL]

I love liver pills just started taking them after I read a Vince Gironda article. It said he used to have bodybuilders take up to 30 pills a day.

[Poker face Ace]

I heard the same thing.

I love liver pills just started taking them after I read a Vince Gironda article. It said he used to have bodybuilders take up to 30 pills a day.

[swingslammer]

OK, I was just kidding but....when I was in high school in the early 80s I took about 10 between every class for a total of about 60-70 a day. I did gain about 90 lbs over the 4 years without getting any taller.

[Joel's hamburger]

Gamma-Oryzanol ftw

[Curt James]

Where do you see the future of supplements?

Continued growth.

Survey of $11 Billion Vitamin and Supplements Industry Points to 4% Uptick in Sales from Men, Walgreens and Online Channels

June 19, 2014

SHELTON, CT – After four years of high single-digit annual sales growth, the $11.4 billion vitamin and supplements industry is throttling back, only growing by 4-percent last year, according to TABS Group. The firm has been tracking industry trends for the past seven years through its annual study, which has become the bellwether index for the category. While terming the growth lethargic, TABS pointed to several important trends in this year’s report, namely that men were outdistancing women as the main buyers of product, while most retail chains stopped increasing floor space for vitamins and supplements.

Online is tied with Walmart for first place in the category and continues to be the growth story. Importantly, this is the first year in which online sales growth has been driven by marginal category users, many of whom purchase via the Internet. Pure play online retailers (without brick and mortar connections) continue to garner two-thirds of online’s $1.7 billion in vitamin sales.

Walgreens showed significant gains in vitamins sales due to a retooling of its promotional strategy, which deemphasized its loyalty program in favor of strong and regular price promotions. In addition, the mass-market, traditional food/drug retailers still continue to command a majority of vitamin buyers, with relatively few purchasers moving to non-traditional vitamin specialty stores. There has been a significant increase in dual-channel purchasing, because of the migration to online sales.

Men are an important sales segment and have driven macro trends in vitamins for the last five years. Males aged 65 and older have a 72 percent penetration rate in the category.

While heavy usage (buying more than three types) seems to be tapering off among women, men are increasing in penetration and buying rates. This is probably because women have maxed out in terms of potential types of vitamin purchases.

The TABS Group Annual Vitamin Study was conducted among 1,000 representative respondents aged 18-75 from April to May. The respondents were geographically and demographically dispersed.

Though the vitamin category has grown marginally, there is a great deal of concern in the industry about the decelerating growth, because vitamins and nutritional supplements are the largest health and beauty category among consumer product goods. Further, TABS Group’s registering of $11.4 billion in sales this year is much lower than the generally predicted $24 – $27 billion.

“The vitamin industry has many problems that still need to be worked out,” said Dr. Kurt Jetta, TABS Group CEO. “It is likely that some retailers refused to increase vitamins space because of the reduction in trade promotion investment from major manufacturers. And with no meaningful innovation on the horizon it did not make sense to carve out more space.”

The TABS Group study cites a number of negative factors suppressing vitamin sales: a lack of space and expansion for vitamins at most major retailers, a reduction in quality and frequency of promotions, the absence of a major innovation such as gummy vitamins’ popularity a few years ago, and consumers moving to buy vitamins online where sales are much more sensitive to promotions.

“However, we remain positive about the vitamin category, long-term, because it is aligned with the trends of aging baby boomers who are becoming more reliant on self-care options for their health. Also, a larger investment in price promotions can have an immediate and meaningful effect on sales and profits,” said Jetta. “We will never underestimate the ability of manufacturers to develop true innovation in a product or merchandising that will jump start the category for longer-term growth.”

From http://www.tabsgroup.com/articles/be...line-channels/

[sassy69]

Will we ever see Cybergenics come back?

[Curt James]

I worked at a GNC during college. A man purchased a second box of Cybergenics the one day. I asked him how he liked it and he said it was great.

...

That he had gained five pounds.

I was (to myself) "Five pounds?"

The box came with a training booklet, several bottles of pills, and a videotape. Believe it retailed for $125.

Five pounds? No.

[PeterCas]

The future is overseas distribution. Developing countries like China and India are going to be a huge market for sports supplements.

I've been saying this for the last few years but have yet to find someone willing to take the risk.

[Ironbrian82]

The future is overseas distribution. Developing countries like China and India are going to be a huge market for sports supplements.

I've been saying this for the last few years but have yet to find someone willing to take the risk.

I agree with that statement pal, Nike are a USA company but make their stuff in china or surrounding countries, Peugeot cars are French but made in Indonesia, most of it, Chinas market keeps growing every year, the raw ingredients for ug steroids come from china, our supplements will be made there soon, its just so much cheaper for man power/labour etc, that's not saying they will be shit as the companys will make sure they stick to the proper way that it would be made in the USA or in good countries in Europe

[gilbrt]

I remember in the early 2000,s thinking that many of the muscltech Supps where going to give these amazing gains due me believing there outrageous Ad claims ie cell tech lol was going to work like no other .

[Granite-Dawg]

It will go where the market dictates. I agree that over seas is a huge untapped resource, and someone is going to make a killing there.

[PeterCas]

Without a doubt.

The selection of supplements in China is almost non-existent. Someone needs to get on that.

Another interesting fact is the current cost of supplements in neighboring Hong Kong (which already has a fairly well established supps market). I havent been shopping for supps in the States for a while but last weekend I was picking up supplements in HK and paid the equivalent of 81 USD for a tub of True Mass.