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06-20-2012, 04:37 AM #1
Google vs. Arnold at Venice Beach, California
June 19, 2012
THE NEW YORK TIMES
http://www.nytimes.com/2012/06/20/us...ursion.html?hp
(see link for a multimedia slide show of pix with Arnold in Venice Beach)
Venice Beach Bodybuilders Fear Google
Is Kicking Sand at Them
By ADAM NAGOURNEY and IAN LOVETT
LOS ANGELES — This city’s boardwalk community of
Venice has long celebrated its seediness, accepting — embracing, really — the
kind of sensory assaults that would faze more conventional places: beachfront
bodybuilders, ragamuffin street vendors, tattoo artists, Hare Krishna chanters,
skateboarders, drug dealers, gangs, homeless encampments, rowdy tourists, film
crews and, more recently, a colony of medical marijuana
dispensaries.
But Venice might have met its match in what many see
as its most unsettling threat yet: Google.
“As soon as I walked in, they said: ‘You heard about
Google? Why don’t you have your staff look into this?’ ” former Gov. Arnold
Schwarzenegger, who began his professional career as a bodybuilder here 44
years ago, said after he emerged from a throng of worried muscle-bound admirers
at Gold’s Gym. “It’s this conspiracy theory: ‘Google is coming! They are going
to take over and wipe out our bodybuilding.’ ”
In November, Google moved an army of sales and
technology employees into 100,000 square feet in two Venice buildings. It is
negotiating leases on another 100,000 square feet, according to real estate
agents. That includes the 31,000-square-foot expanse that is Gold’s Gym, the
very bodybuilding symbol of Venice, if not the universe, where Mr.
Schwarzenegger stopped by the other morning.
No matter that Google officials said they had no plans
to displace the fabled gym. Although a spokesman, Jordan Newman, said, “We’re
not taking over Gold’s,” the company’s reluctance to talk about its long-term
ambition for Venice, or why it would want anything to do with the Gold’s
building, has stirred a storm of speculation and anxiety.
“They’ll buy it, they’ll kick us out, and we’ll have
to relocate,” said Jerry Martin, a bodybuilder standing in front of the gym.
Nathanial Moon, bulging with muscles, called it “the
ultimate revenge of the nerds, the greatest way of getting back at all the guys
that stuffed people from Google into lockers from high school and stole all
their prom dates. And you can’t fight against Google, because they’ve got
billions of dollars.”
“But,” he added, “I love their search engine.”
People are even beginning to refer to Venice — the
Venice of movies, surfing and Muscle Beach — as Silicon Beach. That may sound
like progress to some, but not to those along the boardwalk, where a synagogue
shares the same strip of sidewalk with a freak show advertising a two-headed
turtle.
“I don’t want to see Venice look like Santa Monica,”
said DeAlphria Tarver, 26, who was selling handmade hats on a boardwalk crammed
with vendors, stragglers and skateboarders as homeless people slept on the
adjacent grass. Google, she said, will “want it to look a lot more polished, and
not hippielike.”
Mr. Schwarzenegger said that the community was
“freaking out” and that he appreciated why. “Google has bought everything in
Venice that is available,” said the former governor, who has been buying and
selling buildings here for close to 30 years.
But he welcomes Google as a neighbor and said the
fears that it would turn Venice into a sanitized Silicon Valley on the Pacific
were exaggerated. “This is the mecca of bodybuilding,” he said. “They will never
leave.”
Mr. Schwarzenegger may well be Venice’s biggest fan,
as he demonstrated during a two-hour tour of the place he came to as an aspiring
bodybuilder and where he still keeps his office. Unabashedly nostalgic, he
pointed out the fading remains of the sign on an old Gold’s Gym building; the
wall outside the onetime home of Rudolph Valentino that he built as a
bricklayer; and the outdoor gym at Muscle Beach, where he happily posed for
pictures. (“Excuse me, are you the Terminator?” one boy asked nervously.)
Even as governor, Mr. Schwarzenegger preferred to
greet out-of-town visitors at his private office, arguing that Venice presented
a better face of California than, say, Sacramento. And most weekends, when he is
not acting in movies, he comes here from his Brentwood estate for a bicycle ride
down the boardwalk. Or tries to.
“There are days when we can’t get through,” he said.
“It’s wild, because the homeless wake up in the morning when you get there. They
are there with their bags. They are coming out of holes and places. And you
smell the incense. The touch of the ’60s is all there, and all the street
vendors are coming out.”
“This place is insane,” he said. “You never have to
smoke a joint in Venice. You just go on a bicycle ride in the morning, you just
inhale, and you live off everyone else.”
He stopped to point out where he and Jack LaLanne had
worked out, as what could have been a younger version of the governor whacked a
punching bag by the beach. “You can see the way it’s built up,” he said. “The
grass. The bathrooms. None of that was here. Some people think it’s lost
personality. I don’t think it’s lost personality.”
Venice today is hardly like the community Mr.
Schwarzenegger found when he first arrived, drawn by a promise of “nice
buildings and hotels, kind of like a French Riviera type of look,” he said. “But
when I got here, it was totally like a dump. It was dreadful.”
As recently as early 2006, it was still regarded as
dangerous. Drug dealers could be found at all hours at Oakwood Park. Prostitutes
roamed the surrounding streets wearing bright-red heels and leopard-print
miniskirts. Crack cocaine addicts, their faces welted with sores, staggered
along sidewalks that were broken or littered with trash.
But a crackdown by the Los Angeles Police Department
helped transform Venice, as officers aided by helicopters swept out drug dealers
and gangs. Abbot Kinney Boulevard, once just another forlorn Venice street, was
named “The
Coolest Block in America” by GQ magazine in its Style Bible this spring.
There are plans to build a 720-foot-long zip line over the boardwalk.
Mr. Newman said Google had no desire to pick a fight
with the bodybuilders. But the bodybuilders were not buying that. “If you don’t
want the building, leave it alone,” said Big Will Harris.
In truth, Google may not be the only culprit here. The
old World Gym at the top of Abbot Kinney, the place that was Mr.
Schwarzenegger’s gym, has been bought. World’s is gone, and the space is being
transformed into high-end shops and offices. The new owner and future tenant?
Arnold Schwarzenegger.
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06-20-2012, 04:44 AM #2
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06-20-2012, 04:49 AM #3
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06-20-2012, 07:42 AM #4
First Time Big Will Harris has ever been quoted by the NY Times!
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06-20-2012, 11:10 AM #5
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06-20-2012, 12:25 PM #6
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06-20-2012, 12:56 PM #7
"In truth, Google may not be the only culprit here. The
old World Gym at the top of Abbot Kinney, the place that was Mr.
Schwarzenegger’s gym, has been bought. World’s is gone, and the space is being
transformed into high-end shops and offices. The new owner and future tenant?
Arnold Schwarzenegger. "
Lol I'v seen People who said Worlds was just as Iconic as the New Golds Venice, Irony... get it, iron.


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