MHP sued for millions over false advertising, 6 muscle meds claims.

[Nyuphd]

MHP sued for millions over false advertising, 6 muscle meds claims.

[thachozenonebx]

false advertising

you mean the arimatest DOESNT raise testosterone by 10,000%?

[trap]

false advertising?

so 6 dudes don't look like Victor?

[andyb101]

Claim to boost testosterone meets class-action lawsuit

Posted by Hugo Ottolenghi
May 7th, 2009



The company says that its product will boost testosterone levels by 10,000%. The plaintiffs says the product is snake oil marked up to $70 a package. So begins a class-action lawsuit filed in California superior court May 6. The suit says that Musclemeds makes false advertising claims about Arimatest and that the product creates a false result when tested.

Scott J. Ferrell of Call Jensen & Ferrell of Newport Beach, Calif., represents two California men plus others who would qualify for class-action status. The suit seeks “to recover millions of dollars generated by defendants via the false and misleading claims.”
Musclemeds claims that Arimatest boosts testosterone much more than competitors’ products, according to the lawsuit. The product inhibits estrogen and elevates action via AI-1 and AI-2 aromatose-inhibiting ingredients.

The plaintiffs claim that the product “does not boost actual, bonded testosterone by 10,000% or anything like that.” The suit further says that Musclemeds claims in advertisements and product labels to have a patent pending for its Fastorb Technology are false because no such application exists.

Arimatest is a synthetic testosterone supplement that is promoted as improving the user’s physical fitness by preventing its conversion to estrogen, according to the suit. The results should be an increase in muscle mass, increased strength or improved stamina. The main ingredient is ATD, which the suit says shows higher testosterone levels when tested through radioimmunoassay methods.

The advertised claim of higher levels is false and the defendants know it, the suit says. ZRT Laboratories, which is cited as the source of research supporting the 10,000% claim, has twice demanded that Musclemeds stop using the lab’s name in its advertising.

In a declaration filed in U.S. District Court on May 4,ZRT marketing director Steve Forsyth wrote, “ZRT did not conduct any research according to scientific methods that would support the research findings being attributed to ZRT by the manufacturer of Arimatest.” Forsyth also said that, in January, he “also had serious doubts about the accuracy of the scientific assertions and representations contained in Arimatest advertising.”

The suit seeks damages based on violation of the California Legal Remedies Act, unjust enrichment, fraud, violation of the California business and protections code, and breach of warranty.

[Sephiroth]

Is that what the little "+" or "*" is for by the claim on the box? Are you telling me my Nitrotech Hardcore isn't going to pack 8.8 lbs of muscle on me in 14 days? Dammit!!!

[SweetCapri]

Not to give the company credit for their "false advertisement" but these 6 individuals are rather sad. What did they expect? LOL. They should get their ass to a gym, clean up their diet and maybe get some real test. Just saying.

[JOHNNYBOY]

Some skinny jewish kid got pissed !

[Swede]

Originally Posted by SweetCapri

Not to give the company credit for their "false advertisement" but these 6 individuals are rather sad. What did they expect? LOL. They should get their ass to a gym, clean up their diet and maybe get some real test. Just saying.

they can buy legit stuff from the millions they get if the win lol

[trap]

so it's musclemeds,hhhmmm that will explain my gorilla muscles.

[MaverickMan]

Originally Posted by johnnyboy

some skinny jewish kid got pissed !

lol!

[Curt James]

"+" or "*" or no "+" or "*", that 10,000% increase bit has to be some of the most ridiculous marketing ever.



I mean, W! T! F!

[Ironguru]

Seriously, these supplement companies have to get their heads out of their asses. I don't think there's anyway to get your test levels up "10,000%". Hell, You probably COULDN'T GET THEM THAT HIGH JUICED UP WITH HIGH DOSES OF STEROIDS AND HGH! Seriously, I mean, come on!

[IF I TOOK ROIDS I'D BE MR OLYMPIA]

.......... it says 10,000% but does it say "INCREASES TESTOSTERONE BY 10,000%??

no

[Canuck_Muscle]

It was only a matter of time. I am surprised no one sued them sooner. I should have been that guy. I would be rich right now.

[kraken]

Originally Posted by JOHNNYBOY

Some skinny jewish kid got pissed !

Awesome!

[WOLFGANG]

Theirs a sucker born every minute!

[Androo40]

the guy posting posted this on here and on md and has like 1 post on each site lol

If this was a fat burner, protein powder or even an NO product I could see the part about "millions of dollars" of stuff being sold

When its a test booster that has not been on the market very long umm yeah ok, then how come people have neither been raving or slamming it like crazy already.

[Silidons]

i'm pretty sure, just like every single other supplement, it says *These claims have not been evaluated by the FDA, etc etc etc.

[wolverine565]

There are plenty of young kids out there that are just getting into supplements that probably don't have a clue on the physiological side of bodybuilding. Sad that these companies prey on people like that. Greed rules.

[The Wolf]

There should be more realistic marketing, otherwise kids are getting ripped off big time. This one go's out to Muscltech the most!

[Ninja Loco]

Heavens to Mergutroid!! Supplement companies lie and exagerate?? Say it aint so, Joe......

[lou0178]

you can only steal for a period of time before it always comes back to you. These are people that have no problem selling fake shit to young kids.

[juggernaut]

Originally Posted by Sephiroth

Is that what the little "+" or "*" is for by the claim on the box? Are you telling me my Nitrotech Hardcore isn't going to pack 8.8 lbs of muscle on me in 14 days? Dammit!!!

does this mean that allllll Celltech products are cheesy crap with 4 page, in-depth special reports that offer amazing scientific data? Say it aint so!

[juggernaut]

70 bucks a pop for this shit?? I can get AAS for cheaper and better results.

[Sandpig]

Originally Posted by Canuck_Muscle

It was only a matter of time. I am surprised no one sued them sooner.

We've been talking about the MT ads for years. Same shit.

[juggernaut]

then why the hell hasnt anyone brought charges up against them as well? I think we should start a class-action suit. Anyone know how?

[TheTransformator]

Only in the US...can't blame them, though...if you read the ads nowadays...we'll all be Olympians whitin weeks...

[juggernaut]

heh....


http://www.ehow.com/how_4423105_file...n-lawsuit.html

"One of the most often used reasons for filing a class action is to recover damages incurred based on products liability theory or relative to defective products."

[2manytoyz]

Hope they can still afford to pay Kai after this

[godstrength]

The suit is bullshit.

So what if the company makes outlandish claims- there are very few supplement companies that do not.

The funniest thing to me are the idiots that were stupid enough to believe the claim and purchased the product to begin with....